My BA Thesis promotes acceptance for all genders through gender inclusive language. The german language corresponds strongly with gender. Every noun describing a group of people is congruent with the masculine form. To open the binary and asymmetrical language, linguistic methods have been developed. The Genderstern (Gender-star) is the most popular of these methods and the focus of this project.
Posters show gender-typical objects and return them to their usage and function regardless of gender. The gender binary is opened by using the star in the phrase Für jede*n mit... (For everybody with...), while jede is the feminine and jeden the masculine form which is enhanced by the Genderstern.
Tampon: For everybody with a period. Soccer Ball: For everybody with a correct pass. Iron: For everybody with deep wrinkles. Grill: For everybody with enough coal. (sl. for money) High-Heel: For everybody with a safe tread.
Brochures offer theoretical input and practical help for the usage of gender friendly language.
Stickers and gifs support self-initative on the streets and in the internet. Both elements ask whether everybody is meant and conclude that all are addressed when writing with a star.
